I began by looking at both other designers’ work and photos of old diners to draw inspiration. The use of such references was not simply for replication, but rather, for deriving an understanding of the underlying design principles and aesthetics that embody the spirit of a retro diner.
When I began my sketches, my goal was to evoke a sense of nostalgia in the design of the menu, which required a careful selection of visual elements and an understanding of the brand identity.
The selection of appropriate color schemes was one critical aspect of this process, with careful consideration given to hues that evoke feelings of nostalgia. Typography choices were similarly deliberate, with the selection of fonts that accurately reflect the retro diner theme while maintaining readability.
The menu design features an intuitive layout that simplifies the ordering process for customers, with clear and concise descriptions of the options available.

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