Sipz

This project was about crafting the brand identity for a fruit juice line. I wanted to create a design that not only communicates the essence of the product but also creates a sense of delight within the consumer. The aim was to design something both memorable and visually unique, ensuring that every sip promises an unforgettable experience.

I wanted to create something unique for this juice brand. After extensive research and sketching multiple ideas, I landed on creating juice boxes that not only look like slices of fruit, but when put together, resemble a whole fruit.

In addition to the logo and packaging, I also created a branded video.

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