To commence the project, a script was developed and given to me to then be translated into a comprehensive storyboard utilizing Illustrator assets. This phase involved critique by both my team and manager, following which I incorporated revisions to enhance the overall quality of the output.
Once the storyboards were approved, the task of animating the assets began, utilizing techniques to generate visually engaging videos that could be shared across multiple platforms. By delivering value to the target audience, these videos not only helped build the company’s social media presence but also served as a means to spread important financial literacy tips and advice.
